Friday, June 17, 2011

Am I Losing Weight But Not Losing Fat?

By Lee Johnstone, Personal trainer and weight loss expert. Co-creator of ‘The Fittime 12 Week Challenge’

How many times have you heard someone say “I want to lose 10 kilo’s before summer” or “I need to drop 5 pounds to squeeze into these jeans.” Everyone is fixated with losing weight as the be all and end all when it comes to looking and feeling good. But in reality this is not the case. What they are really saying is “I want to look good for summer” and “I want to look fantastic in these jeans.’ The truth is that it is not the amount of weight that they drop that will allow them to do either of these things. If it was weight alone that they needed to drop they could simply stop drinking water for 3 or 4 days. That would allow them to drop 2-3 kilo’s just like that but it would not help them attain their goal which was to look and feel good. The fat would not have changed; it would still be there…all they would have succeeded in doing is dehydrating themselves which, as we all know is not a healthy thing at all. They would feel miserable and be just as fat as they were before they stopped drinking.

So if it is not weight that they really want to lose then what is it? The answer is fat! We live in an age where looks and weight seem to matter more than ever before and the marketing companies and the media know this now more than ever before.  We are told that scale weight is more important than anything else, it’s more important than the way we look and even more important than the way we feel.

Why are we told this? Well the answer is simple. So called ‘quick fix’ weight loss solutions like fat loss pills, fad diets and low carb shakes need you to believe that the most important thing for you to care about is the number you see on the scales. They dehydrate, and under nourish you and even cause your body to attack it’s own muscle stores. They do anything to get the end result- quick weight loss, not quick fat loss and to make things worse, stop taking the pills, shakes or the diet and even more fat piles back on. This unhealthy process is what I call the ‘fat loss loop’.

Think about this for a minute. What is it that you really want. To lose weight or to lose fat? The answer is obvious. Losing fat WILL make you look great for summer and fantastic in those jeans!

One thing I try to instill in those that I have helped achieve real and permanent fat loss when they take my 12 week challenge is this: ‘Don’t worry what the scales say. Look in the mirror, it never lies. If you are looking good and feeling great, why worry what the scales say…after all it’s just a number’.

Lee Johnstone has been a personal trainer for more than 10 years and is a notable fitness and weight loss author and co-founder of The Fittime 12 Week Challenge. Lee created the 12 week challenge as the fastest way to permanent fat loss and to put an end to unreal and unsafe weight loss methods.

If you want to get out of the ‘fat loss loop’ once and for all and you are thinking about taking the Fittime 12 Week Challenge, it may be helpful to read the testimonials of others who were in similar situations to you who have completed the 12 week challenge and have now changed their bodies, their health and their lives.

Or you might be ready and super motivated to start losing the fat right away. Just click on the link below to get started immediately. There is a 60 day unconditional refund guarantee so if it’s not for you no problems, you have nothing to lose (except the fat).

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